Oreddy is a platform for organisations that are being left behind by the digital marketing advances that have been pervasive over the past decade. Written in PHP, on MySQL, and leveraging the Laravel framework, Oreddy incorporates expertise and experience from the ZaraStar ERP application, as well as online video presentation for education, and custom-developed features for community building and engagement: www.oreddy.com
Service Robotics Ltd
2018 - 2019
The GenieConnect application provides support for elderly people. Effectively, it is Android and iOS apps that communicate with various AWS hosted, and API-accessed components, to provide an integrated support network.
Tampines Rovers FC
Head of Marketing
A close relationship with Singapore's oldest football club including two years as Team Manager for the Womens team, as well as the digital marketing for tournaments over south, and south-east, Asia producing 5,000 photographs and 120 videos. Digital marketing was integrated over social media channels, websites, and apps. The objective being community building, involving players, management, fans, and local charitable organisations.
Singa Sports Publishing Pte Ltd
Co-Founder & Director
2016 - 2017
Inevitably, as websites and apps move into an area traditionally served by print media, interesting conversations take place regarding what can be learnt from print, if anything. In 2016, I embarked on the creation, and marketing, of a print football magazine for the Singapore market. Working with the Football Association of Singapore, the objective was to ascertain how sports marketing could benefit from the entire range of print through to apps. At the time, I was already deeply embedded across the football community (as an Asia-wide accredited photographer for a range of sports). A useful by-product was gaining experience of how the print business worked.
iotaWave Pte Ltd
Founder & Director
2010 - 2015
As the Internet evolved and spread its tentacles into broader commercial and non-commercial organisations, I saw an opportunity in sports management and marketing. At the time, Google was developing various platforms for user interaction; one of which was Google Wave. This was a real-time conversational collaborative platform that was subsequently used as a technical foundation for Google Docs. Working with Google San Francisco, I created the iotaWave platform to integrate with numerous sports marketing platforms and APIs that were pushing into the consumer market at the time. The upshot was the development of a series of Android and iOS apps. In the event, app development overtook online real-time platforms but for us, the future foundation for app development, and integraion with backend API services had been laid.
Zara Technology Pte Ltd
Co-Founder & Director
1997 - 2017
In 1996, Java was born. When coupled with browser-based Internet applications, the world of IT changed forever. I had already developed the OnTop application (that had grown from accounting to customer and inventory management). But that was written in C running on Windows and a custom file system. A complete rewrite onto an Internet server-based platform, Java, and MySQL followed. The lead-up to Y2K and the growth of the Singapore tiger economy saw the development of the million lines of Java (and some PHP) that became known as ZaraStar. A partnership with Sun Microsystems saw us with the largest installation of SunRay thin-clients in Singapore, and the development of OpenSolaris and the Linux-based operating system Singanix for the Singapore market. On top of that, we were the largest recipient of funding for the Singapore government's Wired with Wireless mobile development program (in partnership with Palm and Nokia). ZaraStar comprised: customer and supplier management, sales processing, purchase processing, inventory management, webstore cataloging, business intelligence, MRP, and general ledger accounting. Data Migration services evolved as a speciality.
Veytan Enterprises Pte Ltd
Co-Founder & Technical Director
1994 - 1997
My first company in Singapore specialised in the roll-out of Windows networks and the growth in Microsoft Office installations across the island state. We also engaged in Unix/C education for larger organisations looking to move onto open systems platforms. This would lead to the development foundation of the first Asian online ERP system: ZaraStar. We were contracted to build an accounting backend for the Singapore/Malaysia fast-food giant, A&W. The application was named OnTop and was written in C running over Windows networks.
Binary Star Ltd
Co-Founder & Managing Director
1989 - 1994
The end of the eighties saw the exposive growth of Unix-based hardware. At a fraction of the cost of traditional mainframe and mid-range systems, all global hardware companies (IBM, ICL, Fujitsu, Prime, Sequent, Sun Microsystems, ...) and database companies (Oracle, Ingres, Informix, ...) saw the threat, and the opportunity. Binary Star was a company that specialised in the automated conversion of software applications from legacy platforms to Unix platforms. Source languages included COBOL, Fortran, PL/1, and RPG; targets included COBOL and C. At its height we had clients across thirty countries using our DeltaStar product and services.
Senior Knowledge Engineer
1987 - 1988
Telecomputing was an Oxford-based company that specialised in transaction processing systems for large corporate mainframes. In 1987 they wanted to build upon that customer base with the integration of AI-based systems into traditional data processing applications. I was tempted away from teaching to focus on the knowledge engineering side; working with London-based financial services organisations such as Commercial Union, Natwest Bank, and Morgan Stanley. Development leveraged the predicate logic programming language, Prolog.
Bright Associates Pte Ltd
Co-Founder & Director
1986 - 1988
As artificial intelligence and knowledge-based systems kicked off in the mid-eighties, I co-founded a company that engaged in specialised teaching and consultancy services for colleges and commercial organisations.
1985 - 1986
After leaving Aston University, I moved a few miles up the road to spend a year teaching BSc Computer Science undergraduates. Additionally, I redesigned the HND Computing Diploma syllabus and co-founded the School of Artificial Intelligence. Teaching is one of my passions.
I.P. Sharp Associates
1982 - 1983
As the thick sandwich industrial year placement of my degree, I spent a year in the City of London working for the pioneering financial database company IPSA. My principal project was the Eurocharts Customised Plotting Service which I developed for numerous financial services companies. IPSA was the global driving force behind the mathematical notation-based APL language and timesharing service.
1974 - 1980
When I left secondary school at 16, I joined Post Office Telephones (now BT). The first three years was as a Telecom Technician (Apprentice). Even though I was destined for light electrical/electronics work in telephone exchanges, I spent two years down manholes, up telephone poles, and on customer premises. A proper apprenticeship. Thanks to my willingness to do jobs that others did not want to do, I benefitted from accelerated promotion until I left after six years to undertake a degree.